Founded 15 years ago, the Fondazione Prada has presented many ambitious artists’ projects in a programme which often features collaborations and multiple approaches to the creative process, with a unique capacity to embrace artisitc utopias such as The Double Club.
With its involvement in this new project, the Fondazione Prada — its relations with Carsten Höller date back to 2000, when his first extensive solo exhibition in Italy took place in Milan — has fulfilled its need to encompass other forms of artistic expression, testifying to its growing awareness of the importance of a global vision.
The Double Club is a not-for-profit organisation. 50% of its profits will be donated to the City of Joy charity that generates specialised projects to help abused women and children in the Congo. A fund-raising event is also scheduled for March 2009.
A book and a music compilation documenting the various stages of the project will be published by the Fondazione Prada.